My creative story

I’m Carolin Wahlgren, a creative and driven designer with a passion for crafting impactful visual identities and innovative digital solutions.

With a background in graphic design and web development, I combine aesthetics with functionality to create designs that truly resonate with users and meet business goals.

My journey began in the beauty industry, where I founded and managed my own salon and e-commerce platform.

Over the years, I transitioned into the world of design and marketing, earning a degree in graphic design from Dalarna University. This education, paired with hands-on experience, has equipped me with skills in branding, UX/UI design, and digital marketing.

I thrive on challenges and enjoy working on diverse projects that require both strategic thinking and creative problem-solving. Whether it’s building a cohesive brand story, designing intuitive user experiences, or creating engaging marketing campaigns, I bring dedication, innovation, and adaptability to every project.

When I’m not designing, you’ll find me at the gym as a fitness instructor or exploring new creative ideas. Let’s create something amazing together!

Skills

My Creative Toolbox

Adobe ceative suite

Three years of experience with the Adobe Creative Suite, specializing in Photoshop, Illustrator, InDesign, and Adobe XD. Proficient in creating visually compelling graphics, digital illustrations, and print materials, as well as designing interactive prototypes. Skilled in image editing, layout design, and developing brand identities, with a focus on delivering high-quality, cohesive designs that meet client needs.

Figma

Three years of experience in Figma, specializing in UI/UX design, wireframing, and prototyping. Proficient in creating interactive and visually engaging designs, collaborating in real-time, and utilizing Figma’s components and styles for consistent design systems. Focused on delivering user-centric, responsive designs that balance functionality with aesthetics.

Visual studio code

Three years of experience in web development with VS Code, specializing in HTML, CSS, JavaScript, and responsive design. Proficient with Git/GitHub for version control and collaboration. Focused on clean, scalable code and merging functionality with aesthetics for user-friendly digital experiences.

Senior Hairdresser & Haircare Specialist

15 + years of experience as a hairstylist and educator in hair care, specializing in cutting, coloring, and styling techniques. Proficient in creating personalized looks for clients, using a variety of tools and products to achieve desired results. Experienced in teaching hairdressing skills, providing hands-on training, and preparing students for industry certification. Focused on delivering high-quality services while staying current with trends and fostering a passion for creativity in hair care.

Dream big

Designing a Life of Creativity, Passion, and Authenticity

My dream is to live a creative life, split between Spain and Sweden, and travel for work—something I truly enjoy. I’m passionate about working at fashion events, creating eye-catching commercials, and immersing myself in all things glam, health, beauty, and fashion. But above all, fitness and the world of CrossFit and gym culture have profoundly inspired me and reshaped my life. I began my journey as a hairdresser, working on people’s outer beauty.

Now, my focus has shifted toward creating a more holistic impact—working with people’s passions and bringing them to life through graphic design and brand development. I want to collaborate with companies that share my core values: putting people at the center and celebrating beauty that radiates from feeling good and reaching one’s full potential.

I’m passionate about promoting a life free from judgment, where everyone can live as their authentic selves. There’s space for all of us—if we dare to fully be who we are. And that’s the world I want to help shape with my creativity, one design and story at a time.